MM32:
The films of Sacha Baron Cohen who is an actor and has starred in films such as Borat and the dictator, seems to have a slightly more positive representation of homosexuality. In the films they often behave in a contradictory way, suggesting a latent homosexuality in their characters.
MM52
As the digital landscape has developed audiences relationships with institutions have continued to change. Audiences now have more freedom to access media products when they choose, rather than when they are told. Mobile technology allow audiences to carry TV programmes, films, music.
Representation of women:
Susan Boyle: the impact of the sudden fame on a ‘simple woman from Scotland’ was discussed and her physical appearance and its changes became a story in itself. The story built to the climax that was the TV programme’s final. The most common positive representations of women, in today’s media are as being thin, young and attractive. Despite the recent ‘Size 0’ debates, the idealised physical image of women is still very narrow and often a woman’s accomplishments are secondary to her physical appearance.
Jade goody:Jade was vilified by the tabloid press and despised for being fat’, ‘ugly’ and ‘thick’. Despite not winning Big Brother, she went on to be the most successful ex-house mate in terms of her public profile and earnings. She became a regular fixture in magazines such as heat, OK! and Now! and was the subject of fly-on-the-wall documentaries which consolidated her fame. At the height of this time of positive representations she followed the lead of other celebrity ‘brands’ and a perfume was released under her name
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